Bud Light Vice-President of Marketing Alissa Heinerscheid recently went on a podcast where she ripped her company and its traditional customer base while pushing the left’s woke agenda.
Many people point out Heinerscheid is the “brainchild” behind the Dylan Mulvaney marketing campaign at the company.
And there it is
Bud Light went woke & recently hired Alissa Heinerscheid, a Woke Ivy League grad, as the first woman to lead marketing for a major beer brand
She’s also now the 1st woman to destroy the largest beer brand in the industry
— DC_Draino (@DC_Draino) April 7, 2023
None of this should come as a surprise considering her background. According to the Daily Mail, Heinerscheid went to the $60,000-per-year Groton School in Massachusetts before going on to Harvard where she studied English literature. She then attended business school at Wharton where she took a master’s degree in marketing.
Talk about being out of touch with the American heartland.
Before altering her Linkedin account, Heinerscheid also displayed pronouns in her bio. Guess she was worried about people catching on to her.
As Fox News reported, Heinerscheid sat down with Make Yourself at Home on March 30. During the interview, Heinerscheid explained her “mandate” to promote “inclusivity,” which is code for pursuing a woke agenda.
She also disparaged Bud Light’s past marketing efforts and by extension their loyal customer base.
I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.
So I had this super clear mandate. “It’s like, we need to evolve and elevate this incredibly iconic brand. And my…what I brought to that was a belief in, okay, what does evolve and elevate mean?
It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.
We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.
Translation: I do not want our company to have anything to do with these working-class folks who our beer.
Social media did not respond too kindly to her nasty comments.
What failure sounds like. https://t.co/qitS5f9Yms
— Catturd ™ (@catturd2) April 10, 2023
One destroyed Silicon Valley Bank
The other destroyed Bud Light
Everything woke turns to shit pic.twitter.com/cjuEO9iGcA
— DC_Draino (@DC_Draino) April 10, 2023
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.
– this People Are Evil
— 1776 (@TheWakeninq) April 9, 2023
Bud Light’s marketing Vice President Alissa Heinerscheid slanders her customer base as “fratty and out of touch” as she defends the decision to hire a tranny to promote their products.
Who the hell hires these people? 😂pic.twitter.com/Lv3LW4OKs4
— Collin Rugg (@CollinRugg) April 10, 2023
Holy balls, this is the VP of Bud Light. She doesn't have the slightest clue who their target audience really is and has her head full of woke jargon. Woke is where everything dies. pic.twitter.com/EFKBho9OQ8
— MEME THE LEFT (@memetheleft) April 9, 2023